Love is in the Air

Posted February 9th, 2010 by Kharin

Having thrown myself into the Love is in the Air festival last year, I was confident that I knew what to do this year.  As I logged on in the first few hours of the festival, it rapidly became clear that this year things had changed – a lot.

Kwee Q Peddlefeet4My first inkling of change was the small booth festooned with pink hearts and bunting, attended by two goblins, Kwee Q Peddlefeet and new quest marks.  The second was the heart hovering over my hunter’s head.  I picked up the two dailies and new quest, and made a bee-line to the innkeeper to buy my perfume and tokens.   Confused, I drew a blank – no heart over the innkeepers head and no love tokens, cologne or perfume on sale.   Guards and other NPCs, with or without hearts over their hearts, were steadfastly pragmatic with no sign of potential romantic entanglement.

Like many other players in the last 24 hours, I was beginning to feel really disoriented and frustrated.  None of my web searches in the days before the festival had indicated that a radical change was in the air.  It was becoming increasingly obvious that the entrepreneurial goblins had staged a takeover of WOW’s valentine’s festival.  Friendly local innkeepers no longer sold perfume, cologne and love tokens.  Guards and citizens were no longer interested in exchanging tokens, gifts and pledge of love and friendship.  Hearts were no longer broken or mended.  And if this was so, how would players be able to get the needed items for the various challenges and achievements of the season.  A closer inspection of the booth revealed the goblin vendor (the lovely merchant) who traded almost everything needed for the season for the right number of love tokens.   But how were the love tokens obtained?  It gradually dawned on me that those new quests were the key.  As my frustration began to ebb away, it occurred to me that this new approach did have its merits.

So – how does it work?  In a nut shell, the festival no longer revolves around the exchange of tokens, gifts and pledges with NPCs, but rather the completion of new quests and dailies that reward us with love tokens which in turn can be exchanged for rose petals, candies, chocolates, arrows, rockets, etc.

What’s new?


  • A new quest line in which the hero is sent to investigate the suspicious involvement of the new purveyor of perfume by Inspector Snip Snagglebolt (a lead in quest comes from Junior Inspectors).  The quests involve sampling suspicious perfume, questioning a duped lover, chasing  the perfume spreader round Stormwind or Orgimmar and finally tracking him down at the Stormwind docks or Zeppelin platform in Org.  Completion of the quest line gives the achievement Dangerous Love while a daily (Crushing the Crown) becomes available (to all players) and opens up another quest line that leads the summoning of a trio of elite 80 bosses in Shadowfang Keep (for high-end players).
  • A daily that involves targeting 10 players and/or nps (eg with perfume or chocolate samples) and is rewarded by 5 love tokens.
  • Dailies in which the hero can collect 10 love charms to make a charm bracelet for one of four of their faction major leaders.  The daily for a specific race within the alliance or horde can only be picked up in that race’s capital.  Rewards include 5 love tokens and a specific buff.  Completing the daily for all four of your faction’s leaders gives Nation of Adoration Achievement.

Love charms

  • Once the player has the quest and a love charm making kit, charms will drop (looting not actually required though drop rate is variable) from mobs that give experience (ie mobs that are green or above to you).  Ten charms can be combined to form a bracelet.  Charms will continue to drop while you have the kit though drop rates can vary a lot. Charm bracelets can also be exchanged for one love token from the vendor.  The completion of 12 charm bracelets results in achievement Charming.

Dungeons Bosses

  • A triad of bosses that drop rare mount, pet and other goodies.  Minimum level to summon is, I think, 78.  Defeat of these bosses (the trio of Crown Chemicals Co Apothecaries) gives Tough Love achievement (not required for meta-achievement What a Long, Strange Trip it’s Been).


  • Charming has replaced Unbestowed Friendship Bracelet
  • Rose petals, candies, boxes of chocolate, silver-shafted arrows, lovely dress box, dinner suit box, romantic picnic basket, love fool and Peddlefeet can all be purchased from the Lovely Merchant for the appropriate amount of love tokens (ranging from 1 love token for various perfumes to 40 for a truesliver shafted arrow which teaches you to summon Peddlefeet).

What’s much the same?

  • Players need to be targeted with silver arrows (Shafted) and rose petals (Fistful of Love).
  • Candies  and Chocolates need to be sampled, Lovely Dress box opened and Peddlefest learnt for (in order) the Be Mine!; Sweet Tooth; Lovely Luck is on Your Side and Permapeddle achievements.
  • The player needs sufficient to drink, some perfume (purchased from Lovely Merchant) and rosepetals before puckering up (Flirting with Diaster). Sraaz, a gnome pie vendor, can be found pathing around the forge in Ironforge while Jeremiah Payson, a cockroach vendor, can found in central ring of undercity.
  • Lonely? requires enjoying a buttermilk delight during a romantic picnic (set up picnic basket) in Dalaran with another player.  (Don’t forget the buttermilk as sharing the picnic is not sufficient to get the achievement.)
  • The rocket’s Pink Glare requires letting of 10 rockets in 20 seconds.  Rather simple (though can cause problems if you have lag or high latency rates).
  • For I pitied the Fool, Love fools (purchased from vendor) need to be deployed and pitied in various places (Wintergrasp;  Battle ring of Gurubashi Arena; Arathi Basin Blacksmith;   Culling of Stratholme; Naxxramus).  The player must actually enter Naxx which limits this achievement to 80s).
  • Ebon roses (for My Love is a Red, Red Rose) is available from 3 different Northrend bosses (Prince Keleseth in Utgarde Keep, Maiden of Grief in Halls of Stone and Prince Taldaram in Ahn’kahet).  [Red Roses are no longer available.]

I don’t doubt that the revamped festival is more streamlined and less subject to the whimsies of chance (the player can now select which items to buy rather than having to rely on the vagrancies of drops).  Nevertheless,the discovery that Kwee Q Peddlefest is working for a nefarious chemical cartel in Shadow Fang Keep and the heavy concentration of killing things to make tokens of love have disturbing undertones.   I wonder whether this more commercialised version in which gold hungry goblin merchants replace the love struck guards and citizens of our favourite cities may has not lost some of its original charm.  Beyond the superficial expressions of love as a commodity to be bought and sold or even a fad to fall in and out of, there is surely love that seeks the welfare of the loved one, a love that survives and endures.


See also

  • Share/Bookmark

Comments are closed.